8 Magento Store Mistakes That Lead to The Loss Of Profits

by Yana Bozhko | September 8, 2021 11:16 am

 And tips from QA specialists on how to solve them

When you read about Magento[1], you get the impression that there are two actions that you need to do:

1. to choose this Content Management System;
2. to look for where to store all the money that your commercial project will bring you after that =).

But it is not just as easy.  Why, then, are all Magento projects not equally successful? One of the reasons is the underestimation of the QA stage.

You may find it hard to believe, but the connection between testing and profit growth from a Magento site is a direct one. 

Wait a minute, how it turned out that it is necessary to test one of the most advanced CMS?

Yes, Magento itself is already tested by the manufacturing company. Then what’s the catch?

The platform provides a wide range of features, SEO modules, APIs for other applications, and hundreds of plugins that allow bringing different business processes to life. Also, there are various reporting options and more than 20 different types of payment systems. All this makes it one of the most requested e-commerce platforms. And one of the most architecturally difficult.

Like any other complex software solution, a Magento shop needs to be thoroughly tested. The CMS itself works just fine since it has been tested by the provider. But, if you decide to modify it, even just a little bit, the system can become unpredictable.

The goal of a commercial project is to complete a purchase. And it is obvious that if you want to create an effective online shop, you need to adapt and customize it for the consumer. 

How can you check that all the elements are working well after the modification? You need to carry out Magento testing.[2]

Another thing is that business owners cannot look at their projects from the consumer’s perspective oftentimes. Testing can help with this also. 

Here are some typical eCommerce mistakes to avoid in Magento projects, and tips on how our specialists solve them for our clients: 

1. Loss of a client due to functionality that does not work or does not work as intended 

QA activities: Functional testing.[3] 

Checking the functionality is very important. While performing such tests, we assess core system functions and check whether the project meets functional requirements without defects. The most important thing we start from: finding a product, adding it to the cart, placing the order, and paying for it.  

2. Refusal to purchase because of an inconvenient/unclear interface

QA activities: Usability testing. 

Evaluation of usability helps to understand whether the buyer can make a purchase quickly and comfortably, whether the behavior of the pages is obvious, whether there are any additional actions that complicate the selection process and hinder the purchase.

Watch our webinar  “How to ensure a positive shopping exper[4]i[5]ence: a guide on testing of Magento based online stores” [6]to know more about testing the platform.

3. The website crashes due to a large influx of users

QA activities: Performance and load testing. 

It allows assessing the store responsiveness, stability, and refresh rate under high loads or various user interaction patterns. 

[7]

4. Design in different browsers does not match the layout

QA activities: Compatibility testing[8] on real devices.

Helps to ensure the software is compatible with various environments: platforms/browsers/OSs and even specific popular models of devices.

5. Problems with the currencies’ conversion correctness: the price does not correspond to reality.

QA activities: Testing currencies and payments.

6. Incompatibility of extensions with the current version of Magento or with each other.

QA activities: Checking the extensions’ compatibility.

7. Employees from different departments have access to all functionality.

QA activities: Checking the assignment of roles and differentiation of rights in the system.

8. Management of stores from the administrative center is incorrect.

QA activities: testing the Multiple websites or stores solution and functioning of different attributes inside of them.

Our point of view

If you want to be successful, there are some features to avoid in eCommerce websites including Magento stores. We believe that testing can increase the Magento e-commerce project efficiency by ensuring the best user experience for customers and maximum comfort for administration. And our “Magento cases[9]” prove it. 

It is always better to learn from others’ mistakes, don’t you agree? 

Tell us about your project[10] and let’s check together how it can benefit from testing.

Related Posts:

• E-commerce in 2024: Which Trends to Implement?[11]
• Mastering Magento Testing: Essential Tips for Superior Online Store[12]
• 5 Biggest Mistakes When Building a Marketplace  [13]

Source URL: https://blog.qatestlab.com/2021/09/08/magento-store-mistakes/

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