Mobile Testing Trends in 2025: Strategies to Dominate the Fastest-Growing Industries

December 20 13:51 2024 by Anton Yefimenko, Program Director Print This Article

The global marketplace is transforming significantly, with rapid growth in certain industries. Based on the McKinsey report, I’ve identified 6 eras that are not just evolving – but changing the game’s rules, demanding innovation, precision, and excellence. So, how can businesses ensure they lead in these arenas of tomorrow with the latest mobile testing trends for 2025?

Remember, the big game starts with the players: their skills, strategies, and willingness to adapt. In today’s digital-first world, where mobile apps serve as a critical touchpoint between businesses and consumers, mobile testing becomes especially essential for staying competitive. As the Mobile Program Director of a top testing company, I know that strengthening QA practices ensures these apps deliver seamless, secure, and user-friendly experiences, meeting the high standards of innovation required in cutting-edge fields.

The New Year is the perfect time to rethink our quality assurance strategy and align it with the dynamic needs of your niche or the market you aim to conquer. In this article, I have highlighted 6 rapidly growing industries shaping the future and the critical points to focus on when testing mobile applications for these fields. Don’t forget to save them as a reference to guide your QA efforts with user demands and emerging trends.

Artificial Intelligence Software and Services Area

Due to the rapid pace of AI development, many aspects of the field will likely be very different by 2040. For this reason, testing mobile AI-powered applications should also transform according to these changes.

Testing Tips for AI-Powered Software and Services Mobile Applications

Ensure that the application’s AI algorithms work correctly on different real devices and operating systems. QATestLab offers real-device testing with access to 400+ physical gadgets popular among your end users.
Test the app’s ability to process data in real time (e.g. features transactions, authentication, databases, etc.).
Check the accuracy of the AI models to ensure that the personalized recommendations or decisions are practical and match the user’s expectations.
Conduct penetration testing and ensure compliance with regulations and standards.
Test the app regularly after each change to ensure updates don’t break functionality or degrade the user experience. Use AI-driven analysis to respond to changes as they happen quickly.
Implement test automation to streamline the testing process, reduce operational costs, and free up manual QA engineers for more critical tasks.

Cloud Services Area

With the growing need for remote working, data storage, and seamless connectivity, the demand for cloud-based solutions continues to evolve.

Testing Tips for Cloud-Based Mobile Applications

Test the app for potential vulnerabilities to prevent data breaches. Monitoring and penetration testing can identify and fix weaknesses.
Ensure secure API handling and compliance with industry standards while regularly updating dependencies.
Test how well your application copes with varying traffic, especially during busy periods like Black Friday when cloud apps need to handle transactions, user registrations, and product searches without lagging.
Check how your application handles synchronization, especially when switching between online and offline modes in remote locations with limited or no internet access.
Perform continuous testing to detect real-time issues, ensuring new updates do not impact the app’s performance.
Simulate various network conditions (3G, 4G, 5G, and Wi-Fi) to assess how the app will perform at different speeds.

Streaming Video Area

The growth of the streaming video area is driven by global adoption of streaming technology, higher spending on streaming services, and more advertising on streaming platforms.

Testing Tips for Streaming Video Applications

Simulate different user activities to ensure seamless streaming during peak periods, such as live events or popular show releases. Use AI to generate a list of necessary user actions to explore a product using black box testing.
Check the download speed, memory handling, and quality of the playback, if the application offers offline features. Also, examine how the application handles partial downloads.
Perform end-to-end testing of the complete user journey to ensure uninterrupted real-time content delivery.
Test compatibility with AR/VR devices for next-gen streaming experiences if you’re going to implement such technologies in your product.
Validate ads and push notifications do not disrupt the user experience.

Video Games Area

Mobile games are already increasing the dynamism of the entire video game industry, generating more revenue than console games. With the huge mobile phone market, this segment can expand rapidly, reaching over 80% of the market by 2040.

Testing Tips for Mobile Video Games Applications

Test responsiveness game performance across devices and network conditions. Run stress tests to ensure your application performs smoothly under heavy loads during a highly anticipated game (e.g.“Persona 5: The Phantom X” or “Call of Duty”) releases or when games temporarily offer free trials or discounts, such as during “Steam Sales.”
Test the game on different popular real devices, screen sizes, resolutions, and operating systems to confirm that it works well across various mobile hardware and software environments.
Ensure character movement is responsive, level progression is smooth, in-game purchases do not imbalance gameplay, and PVP interactions don’t disrupt other players’ experiences.
Run regression tests to ensure updates do not reintroduce old problems or create new ones.
Monitor the game in real time, using automated testing tools to handle frequent updates and rapid development cycles. Use AI-driven analysis to learn from user behavior continuously.
Ask QATestLab for help with playtests. It provides feedback from people with different gaming experiences (or even without it) and tests specific gameplay aspects or scenarios.

Industrial and Consumer Biotechnology Area

The new field of biotechnology is driving personalized healthcare products for health monitoring, diagnosis, and information.

Testing Tips for Biotechnology Mobile Applications

Ensure applications comply with local and international biotechnology regulations. This includes testing for safety, environmental impact, and ethical standards.
Conduct rigorous performance testing to ensure the system handles complex biotech processes. For example, telemedicine applications must quickly process and analyze large amounts of data to make timely and accurate healthcare decisions.
Test the app for interoperability to ensure it integrates seamlessly with the Internet of Medical Things (IoMT), such as smart laboratory equipment, databases, and other software tools.
Implement robust authentication and access control.
Check for vulnerabilities such as data loss and unauthorized access.
Test the user interface (UI) and user experience (UX) to reduce the likelihood of consumer dissatisfaction and improve its overall efficiency.

E-commerce Area

E-commerce is one of the key areas that is already well established and growing due to broadband, the many ways to access the Internet, and innovations in product delivery.

Testing Tips for E-commerce Mobile Applications

Prioritize mobile-first optimization and test responsiveness across gadgets popular among your target audience, including the newest iOS and Android models like the iPhone 16 or Samsung Galaxy S 24 FE.
Validate performance under peak loads during high-demand events like the upcoming winter holidays to avoid complete system crashes and slowdowns. Use AI to plan such high-load scenarios based on actual user actions.
Test mobile payment gateways and third-party integrations like Google Pay and Apple Pay to offer convenient and secure payment options. Additionally, if your product involves the use of blockchain transactions, you should test them for reliability. You can read more about this in our article.
Validate AI-driven features like personalized product recommendations, smart wish lists, and enhanced search capabilities to ensure a more accurate, accessible, and user-friendly shopping experience.
Validate voice search, ensuring customers with various disabilities can use virtual assistants.
Test the app’s localization for language preferences, relevant currency formats, and regional payment methods.
Track user behavior using AI to identify purchase journey friction points and improve key features accordingly.
Perform automated testing for repetitive tasks like form submissions and checkout flows. This will speed up testing and reduce manual effort, allowing testers to focus on more complex scenarios.

Summing up

To be a top player in one of the fast-evolving industries, you must be confident in the quality of your product. Mobile testing tailored with niche-specific advice ensures product reliability and user satisfaction. This strategic approach allows you to stay competitive in a rapidly growing market, enabling you to adapt effectively and maintain a strong position despite increasing competition.

Creating a flawless application that delivers a perfect user experience requires professional and high-quality testing in the competitive landscape of mobile devices. In QATestLab, we provide top-notch quality control, ensuring your app meets the highest standards before it reaches your users. We offer real-device testing with access to 400+ gadgets to verify your app on all models of devices popular among your end users.

We continuously monitor testing trends and enhance our skills, staying current with the latest innovations. Our experienced QA engineers will implement the most effective testing methods to ensure your product remains competitive. Leave a message to get started with testing your application!