Automation, AI Testing, and Accessibility: Key Trends from VDS 2025

by Yuliia Starostenko | November 11, 2025 1:16 pm

Valencia Digital Summit 2025 brought together people who build. The summit brought together startups, product teams, global corporations, and investors focused on progress — ideas becoming products, and products becoming releases.

For QATestLab, it was two days of meaningful conversations with teams launching first features, experimenting with automation, and shaping internal processes. These discussions helped us understand where priorities shift and when testing, structured quality, and automation become essential for confident releases. 

About the Event

More than 12,000 people came to the Valencia Digital Summit to explore new digital opportunities and shape future product decisions.

The two-day program at the City of Arts and Sciences covered a broad mix of topics: smart cities, deep tech, next-gen consumer tech, health and longevity, energy and greentech, aerospace, future of work, and cybersecurity.

The agenda focused on real progress. Sessions, pitches, and workshops highlighted what teams are launching, what is currently being tested, and which releases are planned next. On different stages, founders, product leaders, policy makers, and representatives of global tech companies shared how they move from experiments to execution and scale in international markets.

QATestLab at Valencia Digital Summit

We attended VDS to speak directly with product teams and gain insight into how they approach releases, automation, and quality during periods of rapid growth.

👩‍💼 Kristina Smereka[1] — Product Growth Advisor
Responsible for building partnerships and gathering market insights from emerging product teams.

What the Industry Talked About

Throughout the summit, we moved between different stages — Main, Future, Innovation, Tech, Startup, Investor, and Santander. Each showed a different level of product maturity.

After sessions, we continued conversations with teams and noticed how strongly they care about delivery performance. Companies are moving quickly and releasing early versions. Yet once a product starts growing, they search for structure — clear processes, version control, predictable delivery, and automated testing[2] to reduce manual load and avoid release risks.

Teams spoke openly about bottlenecks and how they validate decisions before releasing: stabilizing builds, tracking changes, confirming that new updates don’t affect core functionality.

For us, VDS became an opportunity to see how product teams approach execution — and where quality and testing naturally appear in their thinking.

Ideas That Started with “We Could Try This With AI”

AI came up often in conversations with product teams. Many already use it to support development: generating first concept drafts, automating repetitive tasks in delivery, or using internal assistants to speed up decisions. Teams showed prototypes and automation pilots, explaining how AI helps them progress faster under limited time and resources.

The main challenge they described was maintaining predictable and traceable changes. Teams wanted clarity on how to validate results, track modifications, and maintain control when features evolve quickly. QA and AI testing[3] naturally became part of these discussions as a way to monitor outcomes throughout experiments and ensure that progress stays measurable and reliable.

As AI becomes part of product delivery, testing remains the only way to confirm that AI-driven decisions lead to stable, safe, and predictable results. It gives teams confidence in moving from experiments to real releases.

Accessibility in Product Development

Accessibility emerged as a recurring topic, especially among companies preparing to enter or grow within European markets. With the European Accessibility Act taking effect in 2025, accessibility is shifting from a visual improvement to a mandatory part of product delivery. More teams are considering accessibility earlier in the development cycle, embedding it into requirements rather than addressing it right before launch.

During conversations, we noticed a shared understanding: accessibility must be validated, not assumed. Teams want proof that every user can complete essential actions across different devices and interfaces. Accessibility testing[4] became part of these discussions as a way to ensure that user journeys are consistent, barriers are removed, and products remain compliant and trustworthy.

For many teams, accessibility now equals readiness for release. Testing transforms inclusivity from an intention into a measurable and reliable outcome — one that opens markets instead of limiting them.

From Insights to Next Steps

At the Valencia Digital Summit, conversations started naturally — from a quick greeting to deeper discussions about product decisions, releases, internal automation, and priorities for the next sprint. People were open, curious, and ready to share what they are building and where they are heading. The atmosphere felt collaborative and driven by genuine interest rather than formal networking.

For us, the value of the summit came from clarity. Teams want predictable releases, validated decisions, and confidence before the product reaches real users. Testing — manual, automated, or AI-driven — gives teams that confidence.

We are leaving VDS with valuable insights and new connections that can evolve into meaningful collaborations.

If you want to explore how QATestLab can support your next release or help you validate your product before scaling, reach out to us[5].

Follow us on LinkedIn[6] to keep track of our event journey and new releases.

[7]

Related Posts:

• Accessibility Testing: Creating a World Without Walls[8]
• Automation Testing for Mobile Apps: Why It’s Essential and Our Key Services[9]
• How One Bug Can Wreck Your Reputation — And How QA Prevents It[10]

Source URL: https://blog.qatestlab.com/2025/11/11/automation-ai-testing-and-accessibility-key-trends-from-vds-2025/

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